Overview

As part of my internship at Clear Channel Outdoor, I was presented with the opportunity to develop a proposal campaign for Pinch a Penny. I also developed a booklet that highlighted the benefits of outdoor advertising and a focused marketing study.

In my research I found that Pinch a Penny's demographic is between the ages of 30-45. As a result, I tried a mature approach to the campaign. The idea is that in this economy, it is very hard to vacation outside the country, but with Pinch a Penny's services, you can do it "In the comfort of your own home".