Gabriel Valdivia
Automatic talks to your car's onboard computer and learns about your driving style and gives you subtle audio cues to save on gas, notifies 911 in a crash, and explains what's wrong with the check engine light. Responsible for all user experience, encompassing marketing, branding, product design, and front-end development.
Team
Ljuba Youngblum
Eric Mai
Ram Jayaraman
Thejo Kote
Services
0 → 1
0 → 1
Mobile
Mobile
Web
Web
Branding
Branding
Strategy
Strategy
Date
2013
Automatic Link
Automatic is powered by a hardware adapter that was designed and engineered in-house. The Automatic Link plugs into the same port your mechanic uses when you take your car in for service. It’s easily accessible near the steering wheel. The Link talks to your car’s onboard computer and syncs with your iOS and Android app to enhance your driving experience.
Automatic Link
Automatic is powered by a hardware adapter that was designed and engineered in-house. The Automatic Link plugs into the same port your mechanic uses when you take your car in for service. It’s easily accessible near the steering wheel. The Link talks to your car’s onboard computer and syncs with your iOS and Android app to enhance your driving experience.
Mobile App
After plugging the Automatic Link into your car, the companion app is where all the magic happens. In the app, you can learn why the check engine light came on, browse your weekly trips, learn about your driving habits, and more.
Mobile App
After plugging the Automatic Link into your car, the companion app is where all the magic happens. In the app, you can learn why the check engine light came on, browse your weekly trips, learn about your driving habits, and more.
Because Automatic connects to your car's computer, it can learn about your driving habits and teach you how to improve your driving in order to save on gas. For example, we used the accelerometer in the app to detect when you make a hard acceleration or hard brake and alert you by playing a chirp in the device
Because Automatic connects to your car's computer, it can learn about your driving habits and teach you how to improve your driving in order to save on gas. For example, we used the accelerometer in the app to detect when you make a hard acceleration or hard brake and alert you by playing a chirp in the device
User onboarding
Welcoming new users to Automatic was no small task. I designed the introductory product tour and a carefully crafted setup process, which walked you through connecting your Link to your car and pairing it with your phone.
User onboarding
Welcoming new users to Automatic was no small task. I designed the introductory product tour and a carefully crafted setup process, which walked you through connecting your Link to your car and pairing it with your phone.
Package Design
When designing the retail package for Automatic, it was important to showcase the product's features at a glance, while clearly explaining a complex system that involved both hardware and software.
Package Design
When designing the retail package for Automatic, it was important to showcase the product's features at a glance, while clearly explaining a complex system that involved both hardware and software.
For the front cover, we decided to focus on the connection between the Automatic adapter and the Automatic app. We chose the Mini Cooper because it embodied the spirit of our product –a car beloved by many for its elegance and simplicity.
Opening the front flap felt like looking inside your favorite car. We showed how the adapter would connect to the car's OBD port, the app UI, and the Automatic adapter floating in the right pane.
For the front cover, we decided to focus on the connection between the Automatic adapter and the Automatic app. We chose the Mini Cooper because it embodied the spirit of our product –a car beloved by many for its elegance and simplicity.
Opening the front flap felt like looking inside your favorite car. We showed how the adapter would connect to the car's OBD port, the app UI, and the Automatic adapter floating in the right pane.
