Gabriel Valdivia
I collaborated closely with the founding team at Ritual Dental to design their inaugural website, which served as the foundation for their digital presence. My work focused on designing intuitive and user-friendly core user experience flows and an insights platform to better understand patient's oral microbiome results through clear visualizations and data interpretation.
I collaborated closely with the founding team at Ritual Dental to design their inaugural website, branding, core user experience flows, and an insights platform to better understand a patient's oral microbiome results through clear visualizations and data interpretation.
Team
Arman Ozgun
Natasha Awasthi
Leah Gilmore
Alex Valdivia
Daniel Chung
Services
Web Design
Web Design
Product Design
Product Design
Branding
Branding
Date
2024
Branding
My focus for Ritual's brand refresh was to make it feel more professional and polished while maintaining its approachable essence. I updated the typography to a bold, geometric typeface to convey confidence and clarity, while keeping the iconic yellow circular symbol to retain brand recognition and warmth. The color palette remains a calming blue, but with crisper, more readable white text. By enhancing the hierarchy and improving alignment, I aimed to balance professionalism with friendliness, reflecting the brand’s growth and dedication to high-quality dental care
Branding
My focus for Ritual's brand refresh was to make it feel more professional and polished while maintaining its approachable essence. I updated the typography to a bold, geometric typeface to convey confidence and clarity, while keeping the iconic yellow circular symbol to retain brand recognition and warmth. The color palette remains a calming blue, but with crisper, more readable white text. By enhancing the hierarchy and improving alignment, I aimed to balance professionalism with friendliness, reflecting the brand’s growth and dedication to high-quality dental care
Website
For the Ritual Dental website, I wanted to balance clean, modern aesthetics with a warm and welcoming feel. The homepage highlights personalized, tech-driven care with clean typography, engaging imagery, and interactive elements, such as health scores and AI-powered insights.
Throughout the site, I maintained a consistent visual language, prioritizing accessibility and clarity. The diverse color blocks emphasize different sections, making the content easy to scan, while the typography hierarchy creates a natural flow of information. Key elements like the mission and team pages reinforce the brand’s human-centered approach, while the careers section reflects company values and culture in a visually cohesive and compelling way.
Website
For the Ritual Dental website, I wanted to balance clean, modern aesthetics with a warm and welcoming feel. The homepage highlights personalized, tech-driven care with clean typography, engaging imagery, and interactive elements, such as health scores and AI-powered insights.
Throughout the site, I maintained a consistent visual language, prioritizing accessibility and clarity. The diverse color blocks emphasize different sections, making the content easy to scan, while the typography hierarchy creates a natural flow of information. Key elements like the mission and team pages reinforce the brand’s human-centered approach, while the careers section reflects company values and culture in a visually cohesive and compelling way.
Booking Flow
The booking flow for Ritual Dental is designed with a clean, user-friendly interface. The first screen allows users to select whether they're booking for themselves or for their child, then they're presented with appointment types, each clearly represented by simple icons, making it easy to find the service they need. Once the appointment type is selected, the flow moves on to choosing a time, divided into morning, afternoon, and evening slots. After selecting the time, the user enters their contact information on a clean, minimal form, ensuring the process remains straightforward and not overwhelming. Finally, the confirmation screen provides a detailed summary of the booking, with an option to reschedule or cancel the appointment.
Booking Flow
The booking flow for Ritual Dental is designed with a clean, user-friendly interface. The first screen allows users to select whether they're booking for themselves or for their child, then they're presented with appointment types, each clearly represented by simple icons, making it easy to find the service they need. Once the appointment type is selected, the flow moves on to choosing a time, divided into morning, afternoon, and evening slots. After selecting the time, the user enters their contact information on a clean, minimal form, ensuring the process remains straightforward and not overwhelming. Finally, the confirmation screen provides a detailed summary of the booking, with an option to reschedule or cancel the appointment.
Package
The physical package design seamlessly extends Ritual Dental’s visual language, ensuring that the brand’s ethos of high-quality care and technological advancement is conveyed from the moment patients interact with the product. The packaging mirrors the core brand elements, utilizing the signature dark blue background and vibrant yellow circle icon to maintain consistency and brand recognition. The sleek and minimal design of the kit reflects the modern, tech-forward approach of Ritual Dental, reinforcing trust in the innovative nature of their services.
Package
The physical package design seamlessly extends Ritual Dental’s visual language, ensuring that the brand’s ethos of high-quality care and technological advancement is conveyed from the moment patients interact with the product. The packaging mirrors the core brand elements, utilizing the signature dark blue background and vibrant yellow circle icon to maintain consistency and brand recognition. The sleek and minimal design of the kit reflects the modern, tech-forward approach of Ritual Dental, reinforcing trust in the innovative nature of their services.
