I was born in Cuba and moved to the U.S. as a teenager, where I studied design and earned a B.A. in Graphic Design in 2010. In the first few years of my career, I worked across agencies and media companies in roles spanning graphic design, interaction design, and creative direction. These early experiences gave me a strong foundation in visual storytelling, usability, and cross-functional collaboration.

In 2011, I became the founding designer at Automatic, a San Francisco startup developing a smart driving assistant. As the sole designer, I was responsible for everything from product strategy to branding, packaging, web, and mobile design. Our debut product, the Automatic Link, was well-received and recognized with Fast Company's Innovation by Design award. Over the following years, the company evolved into a marketplace for car-connected apps before being acquired by Sirius XM in 2017.

In 2013, I joined Meta to work on core Facebook experiences. Soon after, I relocated to London to build and lead a design team focused on Multi-Post Stories—a long-form storytelling format that laid the groundwork for Facebook and Instagram Stories. After returning to the U.S., I led the design of several pioneering products, including Facebook 360, 360 Photos, and Facebook Spaces. In parallel, I helped shape Facebook's VR landscape by mentoring designers transitioning from 2D to 3D and creating the Facebook VR Guidelines, a foundational resource for ensuring consistency across the entire VR ecosystem.

Following my time at Meta, I joined Google in 2017. I started at Google Daydream, working on early VR tools like Poly and Blocks. Later, I spent two years at Jigsaw, Google’s incubator dedicated to building technology that protects at-risk communities. At Jigsaw, I helped create Trainer, a VR de-escalation tool for law enforcement, Shield, a DDoS protection tool for journalists, and led efforts on various products aimed at combating disinformation.

After six years in big tech, I joined Canopy in 2019, a New York startup focused on private personalization for consumer products. We launched Tonic, a personalized daily reading app that surfaced meaningful content without relying on traditional tracking. When Canopy was acquired by CNN in 2020, I transitioned into the role of Director of Design and Research for CNN’s Emerging Products and Platforms team.

In 2021, I joined Patreon to reimagine the product experience, partnering with the founders on major redesign efforts across the platform. A key focus was overhauling the app’s information architecture and design system to create a more scalable foundation. I also oversaw the redesign of Patreon's audio experience, a critical area given the platform's popularity among podcasters. We introduced a dedicated audio tab and rebuilt the player on iOS and Android to meet listener expectations. In addition, I led the design and strategy for Patreon Communities—a mobile-first chat experience that gave creators a direct line to their most dedicated fans. During this time, I also helped expand and shape the design team into a high-performing, cross-functional group.

Since 2023, I’ve been running an independent practice, partnering with early-stage teams as a fractional design leader. I collaborate closely with founders to shape product vision, build strong design foundations, and move fast from zero to one. Recent partners include Daylight Computer, Workmate, Slingshot AI, and Google Ventures.